ABC Charging $1.6-$1.7 Million For Oscar Ad Spots

The 2012 Academy awards broadcast has been offered to marketers for slightly under its 2011 counterpart.our editor recommendsHave The Academy awards Attended the Dogs?!Billy Very Replaces Eddie Murphy for Academy awards: What Hollywood is SayingRicky Gervais Purports to Host Academy awards Following Eddie Murphy, Brett Ratner ExitsEddie Murphy's 6 Greatest Problems Before Bailing around the Academy awards ABC, that is airing the 84th annual honours show telecast February. 26, is seeking between $1.6 and $1.7 million for every 30-second place of advertising to air throughout the Oscars, Advertising Age reviews. PHOTOS: Oscar Hosts Over time These figures are slightly underneath the 2011 broadcast, which netted nearer to $1.7 million per ad, but nonetheless greater than the newest low of $1.3 million last year (triggered through the show's constantly decreased rankings and also the country's recession). PHOTOS: Oscar Show Moments This past year's broadly-belittled show, located by James Franco and Hathaway As Catwoman, might be partially the reason for the decrease, that also saw a nine percent drop in rankings from 2010's telecast. 37.9 million audiences viewed The King's Speech collect Best Picture this year during 2010, 41.7 million were updated directly into begin to see the Hurt Lockerwin the very best recognition. VIDEOS: The Greatest Unsuccessful Jokes in the Oscars The approaching show has seen its share of drama, with producer Brett Ratner and host Eddie Murphy walking lower using their responsibilities a week ago (amongst debate surrounding Ratner's utilization of a homophobic slur), four several weeks prior to the show is placed to air. John Grazer and veteran host Billy Very have since been named his or her substitutes. Related Subjects ABC Billy Very Brett Ratner John Grazer Eddie Murphy Academy awards Academy awards 2011